Product Development Manager

Revlon - New York, NY

The Product Development Manager executes and manages all phases of the new product development and product reformulation process from concept to consumer within the Global Marketing organization. This individual will also partner closely with cross-functional teams across the organization to ensure product integrity and on trend/on time launch for each initiative within given categories.

Major Duties:

Trend:

Maintain keen awareness of global color and industry trends
Manage tracking and reporting of beauty trends, looks and industry competitive launches
Meet with package vendors and TPM’s to evaluate new formulas and technologies
Maintain and manage competitive product and shade library and landscapes
Attend trade shows to keep abreast of innovation and news
Investigate and recommend new ingredient stories, product textures and NPD opportunities
NPD/Ideation/Concept Development

Make portfolio/NPD recommendations based on trends, category expertise & white space opportunity
Translate industry and color trends into viable product concepts that complement the portfolio strategy to ensure a robust pipeline
Actively partner with Marketing in category reviews and brand analysis to kickoff innovation/3 year planning process
Collaborates with Marketing on developing innovation strategies/ 3 year calendar and identifying key products to move forward into the pipeline
Applies strategic thinking throughout ideation, conceptualization and commercialization phases
Able to balance strategic thinking around the business need with the aesthetic so that NPD fits into the strategic framework
Navigate and understand the COG’s, P & L and how they impact the business from a product and category level to the brand level
Work with R & D and marketing to create sell-in pages and product support materials (i.e. toolkits, etc)
Product Development

Understands fundamentals of all phases of product development and has strong cosmetics category expertise.
Creates and distributes Product Development Requests, providing specific direction to R& D regarding product attributes and expectations for NPD.
Oversees the evaluation and direction of shade and formula submissions from lab to production.
Keeps records of all submissions, scale ups and standards to ensure consistency throughout the process
Works closely with R&D to ensure product meets all requirements for appearance, application, wear, texture, usage etc.
Partner with the packaging team to develop appropriate delivery system and aesthetic for all products. Review and manage all package submissions
Finalizes all formula prototypes and shade ranges, providing full rationale for each to marketing team.
Collaborate on the development of key product claims and partner with the testing lab to ensure claims are delivered
Leads product and shade name brainstorming activities
Manages and leads team through any in-market product issues, working closely with R&D, packaging, Marketing, Production to identify, solve and communicate in an efficient manner
Beauty Looks/Creative Communication

Determine beauty looks (print, TV, social, etc) and outline for agency
Brief makeup artist prior to shoots (pre-pro), outlining looks and special instructions
Attend shoots in order to ensure that product use and intent are met on set
Actively participate in the retouching process for print, TV, social, etc
Manages acquisition of samples , bulk and comps for all photo shoots

 

 

Knowledge & Skills Required:

Bachelors degree in Marketing or Cosmetics development or related field
Minimum 5-8 years product development experience
Hands on color product development experience a must
Ability to translate technical and strategic concepts to “consumer friendly” products
Strong communication skills – verbal and written
Creative problem solving skills
Strong organizational and computer skills required

Education Required

Bachelors or better.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Pay Type

Salary

Posted: 30+ days ago

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